Friday, October 10, 2008

Visual Rhetoric of Knitting

Jordynn and I talk a lot about "visual rhetoric"--a phrase in our field of research that essentially asks how images make and convey meaning.

I was thinking a lot about visual rhetoric when I picked up some vintage knitting needles and saw this packaging.

There are so many things going on in this image, I almost jumped with joy.

This pictures seems to be saying that knitting makes you beautiful, angelic, and gentle (and perhaps blond); that knitting is a meek, humble, and feminine thing to do; that good and pretty women knit.

Does anyone else think this packaging looks like a Summer's Eve label?

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